Our new friends in PR, Green Bulb, tapped Arkeo recently with a challenge: create a two minute video in record time, on a budget (of course), but still maintain the high quality look that the client Colgate-Palmolive is known for.

The video is for the press launch of Colgate Total Professional Clean toothpaste, a unique product which promises that dentist-clean feeling. I know I sound like the script we wrote. But here’s the truth: I did try it and I couldn’t stop licking my teeth. Heheh.

So the shoot was a breeze. We shot for one day, first at the art galleries Slab and Silverlens (standing in for the lead character’s living room) and at a dentist’s office in the afternoon. Two days after we came up with a video that was as clean and polished as the product itself.

The event was a few days after and I got a text from our client Val: “the event was GRREAT! Shining star ang AVP nyo!”

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